Following is a "Q & A" excerpt from a conversation between Laurie Halter, Charisma Communications owner, and Brent Albrecht, SOCIALDEALER Marketing Director. In this meeting, Laurie and Brent discuss the development and evolution of Facebook into a powerful advertising platform that dealers can leverage to drive more sales and service business into dealerships in 2013.

Laurie:  So Brent, I hear you…

Facebook page posts can now target multiple audiences with many more options.

Over the next few weeks, Facebook Page admins might start to notice a strange button that looks a lot like a deer-shooting-target from a rifle gun. Could this possibly be a new targeting feature? Yes, yes it is. This targeting feature, called Page Post Targeting, is similar to…