Harder, better, faster, stronger seems to be the perfect anthem for the automotive world, with cars always getting better in terms of performance and efficacy, by popular demand. Carmakers never fail to surprise us with their new lines of vehicles, but beyond power, design, and speed, the one aspect that all manufacturers are focusing on is safety. …

Businesses across all industries must invest heavily in marketing. In an almost entirely digital world, there is no denying that implementing marketing strategies is of the utmost importance for your company to achieve business growth and gain awareness. In exchange, you have a higher chance of making a profit. So, looking ahead to 2022, all signs point towards the importance of marketing within the company…

Maximizing road safety and reducing the risk of accidents should be a priority for all road users, but it’s especially important for fleet managers or businesses and organisations that use fleets in their daily operations. 

As a fleet manager, it’s your responsibility to make sure that both the drivers and the vehicles they use are well-protected at all times. Since fleet drivers are more prone to…

In planning a car dealership, you have plenty to consider. The outset, layout of the venue, the potential for earning, and permissions you need. 

If you've always dreamed of running a business and have a passion for cars, then starting a dealership may be a match made in heaven. People will always need high-quality automobiles to drive, so owning a dealership is a great business idea. Here are some…

Owning a business in the auto manufacturing industry? Here’s why it’s essential to invest in training your employees! 

If you’re running a business in the automotive industry, you need to take training very seriously. Besides the fact that you have the responsibility to provide your workers with a safe workplace, there are also plenty of benefits in seeing training as a priority. …

If you are a car dealer, you must know how common it is to get car shoppers into your showroom. To ensure that your staff members are closing deals with customers, you must first give reasons to shoppers to accept your services. So, how can car dealers attract customers? Auto dealerships need to invest more in excellent lead generation tactics. 

Luckily, we have the internet, which allows car shoppers to have…

The future of the auto industry is expected to be more buyer-centric, flexible, and convenient. 

The emergence of new technologies and the switch of customer preferences towards more sustainable solutions has brought innovative changes in the automotive world. The auto sector enters a new era of industrialization with the rise of the fourth industrial revolution. We witness a shift towards emission-free vehicles by…

The immediate results suggest that the automotive industry is set for an expansion this year, as social distancing measures and concerns about the novel coronavirus has prompted consumers to invest in personal transportation. The global pandemic has fuelled the comeback of cars, pummelling sales like no other crisis in history. In the eyes of regular people, vehicles are the ultimate personal protection equipment, finding it…

Technology is transforming and revolutionizing everything around us, from the way we interact to the way we perform our daily activities. All industries have been deeply impacted by technological innovation and the automotive market is a great example of that. But is technology alone the driving force of progress in the automotive landscape or are there other factors in the equation? 

The truth is that the greatest…

Automakers from all over the world are introducing new design looks for their dealerships in an effort to increase the impact of the physical showrooms. Car buyers begin contact with the dealer by walking into the facility, which is why the look and functioning of the building still matters. As a matter of fact, automotive dealership facility design is…

Convincing people to make a purchase is an art of its own, no matter what you sell. But, if we were to compare selling cars with marketing beauty products, the former would be more challenging because cars are more expensive items. Lucky for you, they are also essential parts in someone’s life, so when they step inside a dealership, they’ve already decided to make the purchase. The only problem could be that they can’t find exactly what they need. In fact,…

To build customer trust and become an excellent leader, any entrepreneur needs an effective branding strategy for their business. It’s essential to keep in touch and communicate better with your potential and existing customers, answer all their questions, and build a strong connection. By doing so, you’ll…

The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…

Not long ago, the transport industry has been hesitant to adopt smart technologies in their essential and general activities. However, they soon realized the impact of modern technologies in the practice of management and conduct of business. Fleet managers and drivers altogether are striving to improve safety and productivity.

Starting from this point, we cannot ignore the fact that technologies such as trailer…

Buying an automobile during the coronavirus pandemic seems quite outrageous. However, it’s necessary to have a means of getting around, whether you’re allowed to go to work or planning to head over to the supermarket to buy weeks’ worth of supplies. Owing to the legal and technical obstacles, the car buying experience has become contactless. At least, it didn’t become obsolete. 

Car dealerships are moving their…

You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best…

Having a car is essential these days. Not only does it give you the opportunity to travel long distances but also the car provides status. An automobile is the ultimate status symbol. With cars, what you drive on the road matters. If you drive, for instance, a Ford, which has attracted generations, that says a lot about you. Ford cars are renowned for the fact that they ensure a smooth, safe, and excellent driving experience. In spite of economic woes, vehicle…

Are you looking for brilliant car dealership marketing ideas to promote your business and increase your sales? If you are tired of seeing the same content on every website and social media page, try to use these new, brilliant car dealership marketing ideas. If you can’t accomplish all, at least you can be inspired by them.…

The automotive industry is one of the many air pollution contributors, producing carbon monoxide, nitrogen oxides, as well as other types of pollution. Activities such as robotic welding create hazardous metal fumes, which need to be collected to the source as close as possible. There’s no reason to threat, though, because the car sector is doing its best to keep the air clean for all of us. To be more precise, the manufacturing processes have been adapted and…

A dealership can be a very profitable business whether you sell used or brand-new cars. However, sometimes you may not get as much revenue as you were expecting from your dealership business. Here are 5 ways to increase your profit from your dealership company:  

1. Offer prepaid maintenance programs 

Offering prepaid…