Chicago, IL – March 20, 2012 - Joe Castle, Founder and CEO of Castle Auto Group, has been selected to share his phenomenal dealership turn-around story to attendees at the 12th annual Digital Dealer Conference and Exposition in Orlando, Florida, April 3-5, 2012.

In his session titled, “Turn Your Dealership Upside Down!  How to Create a Digital Dealership for Maximum Profit”, Castle will explain step-by-step how he used digital strategies to flip his Castle Chevy and Castle…

Excellence in customer service is a goal all businesses should strive to achieve. There are many advantages to a business when they reach the point where great service becomes an everyday offering. The strongest benefits being customer loyalty, repeat purchases and the resulting word of mouth advertising. However, even with strict standards and detailed service programs in place, bad reviews can happen. As much as we would like to be perfect,we can’t be 100% of the time. Employees…

Don’t be afraid of bad reviews.  More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process.  With the growth of social media sites like Facebook, Twitter, Yelp, mylife, Friendster (and the list goes on and on)  these reviews are getting shared with larger and larger audiences. According to a recent study, 70% of online consumers consult ratings or reviews before purchasing, and that same…