Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this data as they can possibly collect.

Of course, not all data is created equal. Data may be incomplete, unstructured, or just plain wrong. And to compound the problem, this data isn’t necessarily easy to collect and transform into any type of meaningful information.

So what are the best types of marketing data automotive marketers should collect to boost their competitive advantage?

To learn how to create highly successful conquesting strategies throughout the purchase journey with both offline and online data, download this free guide.