Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. 

Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their expectations.

To better serve the female buyer we must learn to interact and listen with respect to what she has to say. She will tell you what she wants if you ask the right questions and listen – really listen.  

By implementing these 10 practices, we believe you are sure to notice an improved rapport that moves you closer to the sale.

Read all about the incredible purchasing power of women buyers in our latest blog: http://markeegroup.com/Blog/PostId/80/10-ways-to-effectively-intera...

Are we missing anything? Share your experience or insights relating to women buyers in the comments below.

David Martin
The Mar-Kee Group
888-300-4629
251-490-7010 (cell)
markeegroup.com