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Car News Network - At the 18th Digital Dealer Conference and Exposition, keynote speaker Mathew Koenig discusses his company Buscador de Auto, the industry's first Spanish only inventory listing website. Koenig shares with Car News Network's Criss Castle that the response toBuscadorDeAuto.com from Spanish speaking community has been tremendous; that participating dealers are finding success through the Spanish plaform.

Koenig explains that dealers are using Buscador de Auto's listings within their own websites to provide shoppers with a total Spanish format to shop from.