Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each marketing component and reveal extra opportunities, at Digital Dealer 19. ME stands for “Market Effectively” and is a complete integrated solution that makes it easy to say the right thing at the right time across key channels on any device to reach the best customers. 

ME consists of five core components accessible through 3 Birds’ single-sign-on marketing platform:

• E-Newsletter
• Digital Campaigns
• Conquest Email
• Calendar
• Value Analytics

ME further eliminates frustrations and removes unnecessary layers of account management thanks to an advanced “Always On, Always Learning” analytics engine, developed in-house to meet the needs of modern dealers, regional groups, and OEMs.

Focused on consumer experience and driven by data

Industry experts agree that the Internet has had a dramatic impact on car-buying and consumer behavior. However, dealers have consistently faced challenges when it comes to applying insights about online and offline customer behavior to their future marketing and advertising activities.

ME combines online and offline behavior, data, and extensive testing to optimize all aspects of dealership messaging. This provides a more engaging experience for consumers and gives dealers the tools to identify their most valuable customers—and then attract more just like them.

There’s more to ME: Introducing Accelerators  

In conjunction with the ME core solution, 3 Birds is launching a new selection of Accelerators. These products build on the traction of ME for an even more powerful solution. Dealers can choose to add Sales, Service, and/or Engagement Accelerators to the core solution based on their unique needs.

"ME is a smart solution to several pervasive problems in automotive digital marketing, and we're proud to introduce it to the industry at the Digital Dealer Conference," said Kristen Judd, CEO. "ME is going to help dealerships remove the waste and inefficiency associated with their traditional marketing strategies and make sure that their dollars are being used in the most effective and impactful way possible."

For more information about 3 Birds ME, contact kristen@3birdsmarketing.com or visit 3 Birds at Booth #117 at Digital Dealer 19, October 5-7, 2015.

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About 3 Birds Marketing, LLC 

3 Birds Marketing is a WBENC-certified provider of software-assisted marketing solutions, reporting and analytics, and consulting and training focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina.