Platform combines content library, analytics engine, and robust predictive modeling and value segmentation capabilities to help dealers sell more cars in a digital age

New Orleans, La., January 30, 2017 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company, has won a 2017 Automotive Website Award in the Marketing Solutions category for its fully managed automotive digital marketing platform, The Wire 3.0. PCG, the creator of the awards program, announced the 2017 winners at the Hyatt Regency New Orleans during the first day of the National Automotive Dealers Association (NADA) Convention.

The Wire 3.0 combines a content library, analytics engine, and robust predictive modeling and value segmentation capabilities to deliver multi-channel consumer-directed marketing communications to today’s consumer. The platform has been built from the ground up to create a marketing platform that is dynamic, highly effective, and designed for speed to market. The Core marketing solution can be enhanced with multiple Accelerators built around dealership goals and best practices which integrate seamlessly.

“I think the newsletter is probably the best tool that any dealership could have in terms of staying top-of-mind with existing customers. That’s the risk that a lot of organizations take and make in terms of mistakes, is they forget about their existing customers,” said Jim Seaman, Marketing Director of Molle Toyota and a longtime 3 Birds client. “It’s not all about acquiring new customers—there has to be a balance.”

Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. The PCG Marketing Solutions award recognizes products that can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers.

“3 Birds was founded on the belief that dealers deserve a better marketing solution,” said Layton Judd, President & Co-founder. “We built the Wire 3.0 marketing platform, supported by our dedicated in-house account services team, to make that belief a reality. We're honored to be recognized for our marketing solution in the 2017 Automotive Website Awards as we continue to scale our enterprise-level platform to serve the needs of our clients at every tier of the automotive industry.”

For more information about 3 Birds and the Wire 3.0, contact kristen@3birdsmarketing.com.

About the Automotive Website Awards

Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.

The complete research of the awards is available in the 2017 Automotive Website Awards Research Report and Buyers Guide, available for sale at: http://awa.autos/product/2017-automotive-website-awards-report/

About 3 Birds Marketing, LLC

3 Birds Marketing is a new breed of fully integrated, enterprise-level, multi-channel, multi-tier marketing software platform and solutions provider focused in the automotive retail space. 3 Birds helps automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina.