#1 Korean singing sensation Psy has unseated pop idol Justin Bieber on the YouTube charts.

“Gangnam Style” officially became the most-viewed video in YouTube history Saturday, beating out previous record-holder, the Biebs’ “Baby.”

Clocking in at 805 million views, the video that spawned invisible horse dancing bests “Baby,” by about 1 million views (the latter currently has close to 804 million).

“Gangnam Style” has experienced a meteoric rise since its July debut, gaining an average of 11 million views per day — the “most viral, fastest-growing video of all time” — according to data aggregator Starcount. The electronic dance hit cracked YouTube’s top 10 list just last month. “Baby,” on the other hand, was released two-and-a-half years ago.

Psy’s quirky video previously set a Guinness World Record for “Most Likes on YouTube,” with 5.3 million — and counting — at the time of writing.

#2 Social media is now a powerful communication platform!

Social media is now a powerful communication platform and communication will always be at the heart of selling.Social Salespeople "The Heart Of Selling"

#3 "Huge Opportunity for Auto Dealers"

Unruly's Video Marketing Advice for Auto Makers

Unruly offers advice to auto manufacturers in a marketing strategy that is so ripe for the taking:

1. Tell better stories that drive sharing (that's pretty obvious).
2. Build brand preference, loyalty, and awareness (associate product with great content).
3. Increase responses to deal and test drive offers, brochure requests, and data capture (basically, increase calls-to-action, especially attractive calls-to-action that makes consumers want to better learn about a brand).
4. Engage more deeply with existing and future consumers to increase sales.
5. Start social sharing early, "grass-roots," and become less reliant on tent-pole events or TV advertising.

Setting the Scene – Need for (ROI)

Unruly cites data that shows that while auto sales will either stall or decrease across various parts of the world during 2012, there is an expected increase in 2013. ROI will be an extremely huge factor for auto makers during this time.  Most CMOs expect it to be the most important measure of success by 2015. Hence, a new approach will be needed to reach more consumers.

What do you think “Gangnam Style” Videos will do for your Social Media and Website Traffic going in to 2013?

Please share your predictions in the comments below.

Manny Luna

CEO/ VL Automotive Marketing

Additional Resources: (Kia) Super Bowl Commercial 2012 with Adriana Lima"

 With companies shelling out upwards of $4 million for a 30-second spot, they have to get your attention.