As you prepare for a new year at your dealership, you’re probably on the lookout for innovative, measurable ways to effectively engage your shoppers. That’s why we’ve compiled 4 customer-centric infographics to help you improve your marketing strategy and proactively engage the modern shopper in 2015.

Check out these infographics to learn how you can build better buyer personas, engage shoppers through brand attachment, retain more customers once they have bought from you, and much more!

1. The Science of Building Better Buyer Personas

It’s no secret that if you want to create better content for your website visitors, you first need to understand their needs. That’s why creating fictional representations of your customers can help you better adjust your content and increase engagement on your website.

But, building buyer personas is more than narrowing down your shoppers based on gender, age, and occupation. Learn what it takes to create better buyer personas that will help gear your dealership’s inbound marketing efforts in the right direction.

2. Driven By Brand: 2014 Automotive Brand Dependence Index

According to a recent study by UTA Brand Studio, there are very traditional ways to predict automotive buyers’ behavior like attitude and satisfaction ratings. However, a commonly overlooked -- and very valuable -- factor in predicting consumer actions is attachment.

Find out how emotionally-attached consumers are to different automotive brands, and how that affects their loyalty and willingness to repurchase from your dealership!

3. "New Car, New Year" Infographic Breaks Down the Holiday Auto Sales ...

According to Edmunds data, this week is said to be the busiest car-shopping time of the year! (Here’s to hoping, right?)

Although this Edmunds infographic is geared towards automotive shoppers, it’s very insightful in sales data for the automotive industry. It’s a must-see for where and howconsumers are shopping for vehicles RIGHT NOW!

4. A Visual Introduction to Customer Lifetime Value

According to Aria studies, on average, 80% of a business’s future profit comes from 20% of its existing customers.

After your shoppers buy a car, how likely are they to return to YOUR dealership for service, parts, or even a trade-in? One way to predict this through a customer lifetime value (CLV) analysis, which allows you to establish customer interaction points -- and take advantage of them.

Check it out for great tips on proactively increasing customer retention!

BONUS: 3 Important SEO Questions Explained Through Infographics

In case you missed this great article featured in last week’s Top Ten (we don’t blame you -- it’s the holidays after all!), we wanted to reshare an SEO infographic bundle, just for you!

In these infographics, you’ll find answers to these three important search engine optimization questions:

• What’s the difference between old SEO and new SEO?

• How exactly does Google crawl and index web pages?

• What does the future of SEO look like?

Don’t worry -- you can thank us later for your awesome 2015 SEO strategies!

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Are you regularly reading automotive or marketing content from infographics? Share any links to great infographics you’ve read below!