Never before has it been so vital to keep up with the changing social tides in order to stay competitive. Now, it’s also never been so easy to promote yourself as a distinguished Certified Women-Drivers Friendly™ Dealer.  With the “Facebook share” producing the best search engine rankings, it’s wise for dealers to pay attention to how they’re utilizing Facebook to their advantage.

Think your dealership doesn’t need a Facebook Fan Page or really need to build your fan base? The fact is many of your potential customers are researching online before stepping on your lot. The latest statistics reveal that 42% of Americans are on Facebook, with a majority of them being women. And, these women influence up to 80% of car purchases and buy 54% of all new cars.

So, it’s time to get active on Facebook to meet them where they’re at.  Here is why:

1. Tips and helpful information - Engage your viewers and draw them to your website. The more time they spend on your site, the greater your chances of a visit and sale.
2. Reputation Management - Share and post consumer reviews, and, ask for them! Consumers love transparency, and you’ll love the SEO.
3. Search Engine Optimization - Increase the number of visitors who are actively searching for your brand.
4. Expand Your Market  - develop new customers and expand your message beyond the ‘old-school’ geographic limitations. Consumers will drive a farther distance now.

Building a Strong Network Presence
How can you tie your dealership, Facebook and Women-Drivers.com together for increased exposure? Make the most of your standings and status as a Certified Women-Friendly  Dealer, and share these reviews on your Facebook page to attract new prospects. With one resource linking to the other, this collaboration results in a respected presence reaching into thousands of homes. If you are not a Certified Women-Drivers Friendly Dealer, click here to find out how to become one.