5 Must-read books for aspiring salespeople

Each year thousands of new-hires sit through a dealer’s orientation and basic skills class to learn how to sell cars. In many cases that is the full extent of focused training they will receive in a career that will be an exception if it passes the 6-month mark.  Even the ones who survive are likely to end up with one year of experience many times, rather than many years of experience.

We promote our live chat software and services as a key element to generate leads, but a great many salespeople across the nation won’t have ‘the right stuff’ to convert that lead to a sale. However, some will be able to take them through the process and deliver a car with a consistent amount of success. What can be a major difference? Someone who reads the right books will greatly enhance their chance of success, and the difference can be as dramatic as the comparison between Katy Perry and a Karaoke singer.

Here are five key books to kickstart any career in sales that are great to read or listen to MP3 or audio book on the lot or in your car (descriptions in italics from amazon.com):

 

How to Win Friends and Influence People By Dale Carnegie - A business classic - nearly 80 years in print and the lessons are just as valuable.

As relevant as ever before: In the age of Steven Covey and Tony Robbins, Dale Carnegie’s principles endure. The original edition was published in response to the Great Depression, and this fresh hardcover edition will appeal now more than ever to readers wanting tried and true advice on how to deal with a depressed economy. Readers can learn how to get the job they want, improve the job they have, and make the best of any situation.

The Psychology of Selling by Bryan Tracy- Bryan is a very effective teacher, and these fundamentals are priceless in any sales endeavor.

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.


Unlimited Power
by Anthony Robbins - selling can be a mental challenge, and this book is invaluable coping with the stresses of selling.

If you have ever dreamed of a better life, UNLIMITED POWER will show you how to achieve the extraordinary quality of life you desire and deserve. Anthony Robbins has proven to millions through his books, tapes and seminars that by harnessing the power of your mind you can do, have, achieve and create anything you want for your life. UNLIMITED POWER is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence and winning the co-operation of others. UNLIMITED POWER is a guidebook to superior performance in an age of success.

Sell Anything to Anybody by Joe Girrard - a key car sales book that covers his sales philosophy.

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals - and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career.

Zig Ziglar's Secrets of Closing the Sale by Zig Ziglar - Zig has passed on, but his lessons are timeless and this book has powerful lessons.

Doctors, housewives, ministers, parents, teachers … everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:

Over 100 successful closings for every kind of persuasion Over 700 questions that will open your eyes to new possibilities you may have overlooked How to paint word pictures and use your imagination to get results Professional tips from America's 100 most succesful salespeople Do what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

 

 

Tom LaPointe CarChat24 Marketing Consultant

www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.

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