Photo credit: Hawk Eyes

Here were the findings:

• 93 percent of viewers will talk about commercials with peers.
• One in four will likely post about Super Bowl ads on social media before the big game.
• Nearly 38 percent will look up ads before the game.

When asked why they would look up Super Bowl ads before the game, here were the responses:

• 59.1 percent said because they are interested in a brand.
• 55 percent said it’s because a friend or family member posted about ads on social media.
• 47 percent said because a friend or family member told them about an ad in person.
• 46.8 percent said it’s because a brand they like will make an announcement.
• 40.5 percent said because one of their favorite celebrities will be featured in an ad.
• 31 percent said it’s because they liked an ad from a particular brand last year.

67.4 percent of Super Bowl XLVIII viewers are likely to post about commercials during the game, and 41.2 percent expect to be on social media during most, if not all of the game.

Here are the most popular ways people will be talking about the Super Bowl:

• 55.8 percent – Posting on Facebook
• 41.5 percent – Texting
• 28.1 percent – Calling friends or family
• 25.1 percent – Tweeting
• 21.2 percent – Searching for Super Bowl-related info
• 13.2 percent – Sending emails
• 12.5 percent – Instant messaging
• 7.2 percent – Blogging
• 22.4 percent – None of the above

How do you plan on celebrating Super Bowl XLVIII?

Source: socialnewsdaily.com