by Adam Ross, Managing Director at Infinite Prospects - Online Solutions for Car Dealerships

There are almost ONE BILLION registered Facebook users as of 7/22/12. You know that you need to have a presence, so you set up a fan page - but what kind of content should you be posting?

When posting as a dealership on Facebook, you SHOULD NOT just be talking about the vehicles, manufacturer and/or the dealership. Facebook is the world’s biggest cocktail party – who wants to talk to people who only talk about themselves? There’s a whole world outside your walls – acknowledge that you’re a part of it!