To all salespeople... men and women

If you want to learn how tell more cars to women you really should see Delia Passi at the Digital Dealer conference.

Here is the topic info

New Economy, New Rules: Increase your Profits by Selling to the #1 Consumer – Women!
How to tap into this new market, the seven rules of engagement and new referral strategies

To acquire and retain female customers, you will need to know how to communicate most effectively with them and understand their decision-making processes. Discover the secret formula to selling to women and you will hit a gold mine. Women account for $3.7 trillion in spending and influence over 85% of all purchases. Whether she makes the money in the household or not is not relevant considering she spends it! She controls the wealth in this country and will continue to increase her high net worth at a considerable rate in the next several years.

In short she is a gold mine and we’re seeing more and more companies and industries interested in becoming miners. More women have disposable incomes and 25% of women have higher incomes than their husbands. She’s an incredible consumer and keep in mind that she’s smart, savvy and educated and has many choices as to where she can buy a product or service. Smart salespeople will recognize big rewards for going after her business. You will learn the dynamics of the women consumer…the changing demographics and psychographics of women consumers and why we need to customize our message to women. The successful salesperson in the new millennium will have mastered the one-to-one selling technique. What does that mean? It means customizing the sales experiences to fit the needs and expectation of the prospect. It means providing the best sales experience for the individual and respecting gender differences throughout the sales experiences whether you are working with a woman individually or as a couple.