A Place for the Truth?

The truth is, I think, that www.AutoCon2012.com advertising is out of control. Now, I *do* support www.AutoCON2012.com, but really that's because I strongly believe in the idea that dealers need great chances for education. And I think the line-up is very, very good, and better than any other conference this year. And I think you should go!!

Yes, it's hard to support the www.AutoCON2012.com conference with a straight face because of all the SPAM rules being broken here and on Facebook about it. If you want to teach dealers about online advertising, don't you need to lead first by example? Would we tell a dealer that SPAMming is ever the right thing to do? I hope not.

If you're on Facebook in automotive social circles, you've had a hard time not seeing promotions for www.AutoCON2012.com. I'm sorry, I meant OVER-promotions: I've counted up to 58 in one day across the FB groups I'm part of--and which many are also part of, and across several. It's just the way it is with those groups, many are part of mutliples, and that's thousands of irritants that the conference may well never get over. SPAM is a dumb mistake, even with good content--because content shared past the author's release is the real pot of gold in social media, but to do that you've got to avoid being so bright in your own promotions that you fade out your point. And then can't follow the rainbow to the gold.

Well, if you can forgive that transgression (and I think you should), there is great content AT thewww.AutoCON2012.com conference that you will need. Really, I'll forgive much of that SPAMming in order to avoid the same-old same-old at other conferences. So, attend.

While you are there, though, perhaps you can stop and ask the folks teaching social media at the conference whether this Social SPAMming was the right approach? And should dealers do it, too?

And then judge that person's service and their session by the answer they give. Because the truth is easy: The SPAMing was obviously a dumb idea and set a bad precedent.

Thankfully, the www.AutoCON2012.com conference is still the most valuable conference this year. Just dim the SPAM and look for the rainbow! The gold is there. ATTEND!

P.S. These opinions are mine, not co-opted or paid for, and not associated with anyone else but lil' ol' me.

1 member likes this

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Keith Shetterly on August 14, 2012 at 9:10am: Ralph, you never, ever want to have someone opt out from SPAM. I don't need an apology, my friend, I just need you guys to understand that you don't WANT folks to see you that way and don't WANT folks to unsubscribe. This is a fundamental misunderstanding, either by me of what you just wrote, or by you of what social media is! I'm shocked either way.

And it wasn't just a few of us. And it wasn't just you. It was you and Brian and you and Brian and you and Brian and you and Brian. And you and Brian.

You attended the party of Social Media, and you interrupted every conversation and dropped your business card into every drink. Why make yourself that pariah? The real key to social media is content that gets passed around--become the buzz at the party, not the guy who gets told "buzz off!" at the party. Because when that takes hold in social media, via opt outs you never even know about, you can't easily get it back.

Thanks!

Comment by Ralph Paglia on August 14, 2012 at 8:46am: Keith, First of all, let me apologize for sending far too much AutoCon 2012 promos, articles, videos, images and the like your way... Secondly, as part of putting action to back up my apology, I took a fair amount of time and corrected several mistakes I had made, which may have led to you and quite a few other people I consider to be professional friends receiving redundant post notices. I included you and a slew of other automotive professionals in far too many overlapping Facebook Groups, and the like... You should notice far less "spam" originating from my own user profiles and the groups I admin in the future. That is certainly the hazard with having a few dozen people that you want to include in "everything".

However, I would like to point out that any user of any social media channels, or at least the few I am familiar with (about 100), can easily "unsubscribe", "Leave a Group", "Block" another user profile etc. So, despite the case you make, there was always the option to "Opt Out". I have said this before and I will say it again; since most social media sites provide a wide array of settings and options to control the posts you are exposed to and the email you receive, the concept of "Social Media Spam" is an oxymoron... Just opt out for crying out loud! (or maybe before you cry out loud)

I had one Facebook user send me an email, text message me, call me on my cell and post in several places his request that I "Unfriend" him on Facebook because of content I was syndicating out from the ADM Community... Unfriend me yourself you idiot! What is 2 clicks away, and easily found eluded this social media genius, and instead he put so much effort into messaging me, that it dwarfed hitting the "Unfriend" tab himself.

There REALLY is no excuse for putting up with unwanted content posts on your own personal wall, or in your email inbox... Just "click" and **POOF** it is gone!

I have been doing it for years... It is remarkably invigorating, and easy to undo if you change your mind down the road.