We have all been bombarded with offers for additional CE! We all know what CE stands for right?...Continued Education. But not just any CE will do because "Knowledge isn't power...but rather applied knowledge". So what I'm talking about is Accelerating growth through Cutting Edge Continued Education!                                                                    

With that being said "you need to be at AutoCon 2012"!! I say this with such passion because I truly believe this conference will gain you access to ideas, and case studies that if applied will revolutionize your dealership's bottom line sending it sky rocketing! It is said that "if we stop learning then we begin dying that very day". It is also said that "if we don't know where we are headed thenany road will do". I am convinced that attendees of this year's AutoCon in Las Vegas will be presented practical principles that are readily attainable and are designed to catapult you and your dealership into success in an ever changing and evolving automotive market. It's all about REFINING!

Refining your dealership:

At the end of this conference you will be able to:

1. Not recreate the wheel, but refine the tire.

2. Understand why some dealers steer away from refining their organization.

3. Understand the processes necessary to Accelerate Growth.

4. Appreciate the benefits of process when refining your dealership.

Learn how to gain the competitive advantage needed to own YOUR MARKETSHARE!

One way to gain or maintain competitive advantage is to do a better job! If you don't do the job, then another DEALER will come along and do it for you! The current automotive market is much too competitive to not know what works today.

• Learn how to do a better job at branding yourself
• do a better job in your Internet department
• do a better job learning the do's and don'ts of today's marketing
• do a better job discovering dealership processes that are working today
• do a better job  knowing who to bring on and why  

There are dealerships in every market today that are suffering and are in need of a DOCTOR! Using the acrostic of DOCTOR...

Learn Proper:

• D - Direction
• O - Organization
• C - Cash
• T - Tracking
• O - Overall Evaluation
• R -  Refinement

DOC - The fundamental building blocks of the dealership.                

TOR - Steps keep moving forward

These day-to-day processes are a must and will lead to progress in areas like sales, F&I, Special Finance, Internet, and Fixed Operations.

So "continued education"? NO... CUTTING EDGE CONTINUED EDUCATION!!

So you get the picture right? You need to be at AutoCon 2012 September 5-8 in Las Vegas! I look forward to seeing you there.

David Villa, CEO