Good morning Dealer Elite,

As I travel around North America I see a lot of dealerships have issues that prevent growth. The one that surprises me the most is how inaccurate the information they currently have about their business. If other retailers were in te same boat they would be out of business.

Here are a few of the problems I see all the time and how dealership owners and management can solve them.

One: Measure everything that happens at your dealership as accurately as possible. Don't accept the partial picture you have now. You should know how many calls are coming in exactly, how many role entered your store exactly, and you should capture all the information from these opportunities as often as possible.

Train your staff and hold them accountable to this initiative. Train them how to capture the information and audit the numbers to make sure it happens every day. Without this information s is nearly impossible to make the marketing, sales, service, Internet and staffing and growth decisions that must be made.

Insist on process that not only captures the information, but improves the customer service process.

Simply put if you are not aware f the customers, how good was their visit to your business and more importantly, how could your team follow them up.

Two: make sure that you hold your staff accountable to the "real" numbers and focus on getting them every day. This recess will only work if everyone is on the same page and sticks with it long term.

What will this do for your business you ask?

Simple, you will have clarity and will them be Abe to make staffing, management and advertising, marketing and growth decisions based on facts not assumptions.

Most dealerships are capturing 50% of the data on their sales floor but paying for 100% to show up.

Most salespeople, managers and service staff are claiming they are more successful thn they are because no one is watching them or holding them accountable right now.

How can you train your staff, improve your business or grw without the right information, accountability and the correct management decisions.

Simply put you can't. It's like being a general and making decisions on the battlefield with 1/2 the information Yu need to win.

Stop managing blind, stop accepting poor information and start capturing everything today!

Your business will thank you, your customers will thank you, and your bank account will thank you as well.

Your employees might initially fight this change in management but long term they will prosper as well.

Start by explaining why and then hold them accountable, your business, staff, and customers deserve it.

If you have questions, comments or feedback, I would love to hear it.

I would also love to share some details on Tracker with your team.

Call me anytime at 604 240 7642 or inethercott@bdcexperts.com

Have a great day!

Ian Nethercott
Performance Coach
Proactive Dealer Solutions
Http://www.bdcexperts.com
604 240 7642
1 877 452 2753
Inethercott@bdcexperts.com