Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club organized by Ken Gibson, the Automotive Digital Mastery Club.  The pair of auto industry experts shared their visions for the growing role of social networking for automotive advertising agencies while discussing the new online community on the blog talk radio show Auto Industry Insiders featured on AdAgencyOnline.Net.  The show aired on Thursday, March 10th, 2011.

Philip has agreed to support the new online resource community by contributing as a Subject Matter Expert, (SME), specializing in Technology Integration and Vendor Negotiations.  A number of equally respected auto and automotive advertising industry consultants were mentioned as potential qualified contributors, however, Philip was quick to point out that formal invitations have yet to be delivered or accepted. 

"Professionals like Ralph Paglia, Brian Pasch, Jared Hamilton, Chris Saraceno, Keith Whann, Scott Monty and Jody Devere have already invested their time to develop and support their own online networking communities.  Each of these official Auto Industry Insiders have proven their support of sharing best practices by linking to our Network Of Networkers.  I am confident that they would see the value in any additional efforts to educate our shared online friends.  However, individual obligations, personal agendas or potential conflicts of interest might preclude them from participating in the Automotive Digital Mastery Club.  Similarly, consultants referenced during the show like Joe Webb, Mark Dubis, Gary May and others are under no obligation to join or support Ken's new online community. The on air discussion with Ken introducing his new forum was intended to surface the shared opportunity for their consideration and to hold them up as shining examples of the quality of the professionals that Ken hopes to attract.  After all, what are friends for!"    

ABOUT AUTOMOTIVE DIGITAL MASTERY CLUB

The Premier Exclusive group of the best and brightest in automotive digital marketing. Membership by invitation or referral only.

Every industry has its leaders, movers and shakers, and subject matter experts. We have created this club to bring together three groups of people: subject matter experts who are the best in the world at what they do; top auto dealers and dealership groups who are the best and want to stay on top by getting better at digital marketing; and top industry sponsors who support this effort and play a key role in advancing digital solutions.

HOW THE CLUB WORKS

Subject matter experts  (SME’s) are already recognized innovators and leaders in helping dealerships understand and capitalize on internet-related solutions. They are actively involved on a regular basis in the field, relentlessly driving for improved results as they work with Dealer Principals, General Managers, and Internet Sales Managers.

This group of SME’s provide exclusive content to Members via webinars, best practices, whitepapers, case studies, and resource material that is not readily available anywhere else. Every member has access to this collection of material created by the best brains and experience in the industry. Members also have access to each of these SME’s on a private basis (fee paid separately).Sponsors support the work of the club by financial contribution, to maintain the site, publish the content, and facilitate communication among the SME’s, Members, and Sponsors. Sponsors may be suppliers, vendors, consultants trade groups, publications or associations.

ABOUT KEN GIBSON

The Automotive Digital Mastery Club is the brainchild of Ken Gibson, a veteran consultant and trainer since 1974. Ken serves as Founder and Director of the Club, and oversees all operations. Ken is the Founder and President of Gibson Internet Marketing Consultants.

With over 15 years of digital marketing experience in several industries, and 7 years of automotive digital marketing consulting and training, Ken is unique in assembling the resources the industry needs to prosper in the new media age and the New Economy.

Ken has been the Chief Internet Consultant and Trainer for the Colorado Independent Auto Dealers Assn, developed their education and training programs, and trained over 100 dealers on internet marketing. Ken is a national speaker, and last year spoke at NIADA, Digital Dealer Conference, and several local and state associations.

Ken can be reached at kg@automotivedigitalmastery.com - http://automotivedigitalmastery.com 

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth,  GetAutoAppraise, Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies - Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the Automotive Digital Mastery Club or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers who wish to be considered as a preferred automotive advertising vendor or affiliated agency with Ad Agency Online, LLC can contact Philip at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###