Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show Lunch With Phil Discussing Automotive Advertising. The pair of automotive advertising experts reviewed the services offered by CloudOne designed to supplement the limited resources of auto dealers who have reduced their staff and budgets to accommodate a consolidating auto industry.
Philip explained his decision to invite Jim onto his show to share his outsourced solution and to discuss the market conditions that have forced auto dealers to seek alternatives to processing inbound and outbound calls from their own facilities using their own staff. "The automotive industry is recovering from the most massive business contraction in its history. Dealers face many challenges to growing their business and competing effectively in this new marketplace. The question is, how do auto dealers allocate resources and increase efficiencies after implementing significant reductions in personnel and expense?"
"With this challenge in mind, CloudOne has developed a cloud based platform of products and services that enable dealers and automotive advertising agencies to grow business incrementally with controlled variable expense. The CloudOne platform offers access to Best of Breed marketing components that a dealer can use on an ala carte, monthly basis to help grow their business on a scalable level."
About James Crouse, Chief Executive Officer - CloudOne
Jim was the founder and Chief Executive Officer of BarNone, Inc., a consumer-facing auto finance and lead generation company. Jim’s vision and execution at BarNone built a dealer-centric business model into a top consumer brand aimed at customers seeking a hassle-free experience to obtain financing for their auto purchases.
In 2005, Jim sold to First American Title Company (FAF) and he remained in his role at BarNone until 2007. During his tenure, Jim built the company to over $35 million in annual revenue and processed over 8-million customer applications. CloudOne is the extension of his previous vision and applications at BarNone.
About CloudOne
The CloudOne platform flexibility enables measured growth with reduced total marketing costs and increased return on investment. The platform is a cohesive marketplace of lead generation and fulfillment components that represent the best practice capabilities that BarNone achieved while servicing thousands of dealers across the country.
The CloudOne platform also includes strategic partnerships with best practice companies that have emerged over the past several years. From this substantial offering, auto dealers can pick and choose individual products or services, add to what’s working, scale back when needed, all from one central online location.
The CloudOne platform is anchored by the capabilities and efficiencies represented through the CloudOne Call Center. These Call Center services represent fulfillment best practices that have been developed through the answering of more than 8 million phone calls. The proprietary scripting engines reflect data assimilated over a decade of answering telephone calls for dealerships. This data allows our call center to be the most effective, efficient and consistent means of facilitating customer inquiries and appointments.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net. Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.
His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and their most listened to program Automotive Advertising Experts. The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies - Video CarLot and IntellaCar; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., CloudOne or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###
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