ADP Launches Social Media Reputation Management Solutions

Press Release

ADP Launches Social Media and Reputation Management Solutions
Offerings enable Automotive Retailers to Establish Social Media as a Key Element of their Marketing Mix and Take More Control of their Brand Reputation

Hoffman Estates, Ill., Saturday, February 13, 2010 — The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of new Social Media / Reputation Management solutions for dealers. Delivered as a comprehensive service, ADP’s Social Media / Reputation Management solutions go beyond establishing simple web pages in a few popular social sites. Rather, ADP helps dealers implement and manage their complete strategy for effectively integrating social media into their overall marketing mix.

As online social networking evolves, ADP’s solutions help dealers maintain vibrant user communities as well as remain relevant in an ever-expanding array of social sites. The solutions also provide dealers with a higher degree of control over their unique brand online. Depending on the solution, this includes establishing and registering a dealer’s brand presence in over 100 relevant social venues; awareness and consultation in regard to negative brand commentary; and systematic processes for producing positive brand awareness among consumers. Dealers benefit from the focused collaboration of a professional social marketing representative to help them in their creation of quality content specifically designed to engage and expand a dealer’s trusted relationships and online community participation.

Effectively integrated into a dealer’s customer communications and consumer marketing activity, ADP’s Social Media / Reputation Management produces high-impact results including:

• Increasing a dealer’s brand awareness among automotive consumers within the local area

• Improving a dealer’s Search Engine rankings and volume of relevant results listings

• Growing a dealer’s user community participation and overall customer base

• Creating a direct, opt-in communication channel to customers bypassing artificial filters

• Driving additional customer traffic to the dealer’s website

“Social Media is a new way for us to build a deeper relationship with our prospects and current clients. Since we’ve gotten our Social Media program up and going, our organic search ranking has improved and we’ve already seen many positive results, not only in our sales department but in our service and our body shop as well,” says Elizabeth Barrera, IT Director, Ancira Auto Group.

“According to JD Power, 35% of car shoppers use consumer-driven websites like blogs as part of their buying process – and this trend is only going to increase. The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it’s one of the most effective means to do so. As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive Social
Media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively,” states Steve Anenen, President of ADP Dealer Services.

ADP takes on the time consuming tasks of running the site including content syndication and publishing, freeing up the dealership to focus on their own unique message to build fruitful customer relationships. “ADP has made it very easy for us to manage the social media sites enabling us to be as detailed or as relaxed as we want to with it. ADP keeps an eye on what’s going on for us,” adds Barrera.

ADP’s Social Media is just one component of ADP’s digital marketing solution that also includes websites, digital advertising, consumer marketing, online transactions, and business system solutions. “The combination of these offerings enables our clients to offer a complete array of solutions to attract, convert and retain more customers over the web,” adds Anenen.

About ADP

Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, contact us at 800.225.5237 or visit the company's website at www.ADP.com.

Media Contact

Andy Tippet

ADP Dealer Services

847.485.4393

andrew_tippet@adp.com

ADP, Inc.

Dealer Services

1950 Hassell Road

Hoffman Estates, IL 60169-6308

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