Understanding the advantages of consumer leasing for your dealerships, sales team, and your customers if crucial for a successful and profitable increase in gross sales. While leasing is not for every customer, knowing when to confidently and professionally present consumer leasing as an option to customers will certainly maximize your selling potential.

Here are some highlights for the various benefits for each party involved:

Customer:
Monthly payments are less
Reduced amount of up-front costs
Less need for repairs or maintenance
Covered warranty during all or most of the agreement
Guaranteed price for future purchase
Option of buying is flexible

Salesperson:
Higher gross profit potential
Customer satisfaction increases
Customer retention improves
Happy customers give additional referrals
Can meet customer’s financial needs in more flexible terms

Dealership:
Customer retention increases
Generates used cars in great shape
Gross profits potentially increase
Customer use of fixed operations increases
Customer satisfaction scores improve
New car sales sell more
Manufacturer’s advertising can be utilized
Salespeople with an attractive customer base can be retained more.

For more information on the advantages to consumer leasing and how to maximize your selling potential, contact us at The Mar-Kee Group. You can also read the full article written on consumer leasing here: http://markeegroup.com/Blog/PostId/50/advantages-of-consumer-leasing

Richard Keeney
The Mar-Kee Group
888-300-4629
251-680-6633 (cell)
markeegroup.com