As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.

I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also being sold to other dealerships which lowers their value. And what some are paying to reach the top of the search sites is incredible as well. (paying to market in a foreign country is part of the optimizing expense.)

Change is comming, dealers are taking advantage and celebrating. Higher gross profit, well satisfied customers, controlled follow-up and instant marketing to existing clients while spending thousands less is a reason to celebrate.

How? Your internet presence. AdzZoo is a company that you will hear a lot about in the next ten years as over 77 Billion in local advertising dollars move from TV, Newspaper and Radio to the web.

Geo targeting is what will work now and into the future. People are not looking in the yellow pages or reading newspapers. Do you watch the comercials or fast forward your DVR? Think for a moment, how do you find your information? Exactly.

AdzZoo can set up a mirror page to your web site, make sure it meets all of Googles standards, (Google Certified Company). Your information will be pushed out to thousands of directories around the net and first page on major search engines is guarenteed. Your ads will apear on major web sites (CNN, MSN, AOL and thousands more possibilites) and of course all of the social media sites too. Even the mobile sites, maps and more. It also can recruit opt-in so that you can instantly text message your clients. Change is exciting.

A marketing campaign like this for one full year is less than the normal marketing budget dealers have for one month. As the New Youk Times article said, "This is the most effective marketing technique ever devised." One dealer in Mississippi with a 100 mile radius campaign is paying less than 600 a month. That sound like a reasonng to celebrate. Hand held devices out number computers in this country 9 to 1, and text messages are read 90% of the time in one minute. Imagine the possibilities.

It gets better. With AdzZoo you can choose to pay retail or wholesale. Both are outstanding values.

Please feel free to call with questions or comments. Craig Darling 480-659-5774