If you are a Manager or Team leader in your Dealership, how do you handle the car sales training process?  Do you coach your team members on how to set goals and carry them through to success?  Does your team rely upon you for guidance and Sales Training?  Are you using a training curriculum that is proven to create maximum results from your Salespeople and is specifically designed for automotive sales training?

Many Managers rely on in-dealership training methods that are outdated and based on the way they were taught to sell cars.  If they are not using new training curriculum and teaching methods specifically geared for today’s Customers, they will fall back on pressure selling and Customer control methods.  Personalized Coaching is the name of the game today and if you are not taking advantage of the best materials available, you may be short-changing your Team, your Dealership and your Customers. 

Today’s Customers want to be treated with respect and integrity.  They demand more control over the buying process and they are tired of pressure selling and antiquated sales practices designed to intimidate and control the Customer.  If you want to earn their business, you need to make sure your Salespeople are keeping up with the most current training curriculum and methods and focusing on building Customer relationships for life.

Today’s Managers are using a Coaching Model more often for their Dealership Training and getting better results by their hands on Leadership rather than managing from the desk and making deals behind closed doors.    The old style of Sales Management creates defensiveness in the Customer as the Salesperson goes back and forth between the Customer and the Manager during negotiation.  Solid advanced training curriculum teaches an empowerment type of Leadership that makes the Salesperson an extension of the Management team and helps to avoid a price driven sales process.

We all know that training Salespeople to work as a team can be like herding cattle. Through the use of a Coaching style of Sales Training, you become familiar with your individual team members strengths and weaknesses.  This can encourage them to set reachable goals that will boost their confidence and increase their productivity while advancing their skill level at the same time. 

By incorporating Coaching into your Car Sales Training, you create a more personal connection to each of your team members that will encourage them to work together as one team.  The benefits of this are becoming more obvious as they are being further developed and implemented in today’s Dealerships.  Managers who are learning to be better Leaders cannot help but to create a better sales environment for the Dealership and the Customers who come there to shop for their next vehicle. 

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All dE members receive a free copy of my book, "The Leadership Factor," email me at: dlewis@davidlewis.com