You have all the tools. A good web site, a contact management system, lots of inventory new and used. You have invested in people of all stripes. Lot attendants, sales people and managers. Everyone seems ready to go. But you are not selling like the old days. Your cost per up is through the roof, perhaps you wonder how long you can hold on.

The truth is, you may be ready to answer yes to the title question. If your team is in place, why not tweek your process just a little. The internet did not kill the car business, it just changed it a little. Take advantage of these changes. In fact I will offer just a few ways.

Eliminate the "internet" sales department. All of your sales people need the opportunity. Too many leads for one person and perhaps some of them are wasted. Have the CRM's overseen by your Desk managers or even your assistant managers. If the leads are spread around you are going to find some hidden gems on your sales floor.

Have all of your sales people and even your service writers and parts counter /wholesale people set up a Facebook business page. This is one of the best was to prospect that I have ever seen.

Have your sales managers, service manager and parts managers blog once monthly and the Dealer or GM should do so as well. Talk about the Dealership vision, Sales Process, Service helpful hints, Special or performance parts. That sort of thing will be forwarded and send your efforts viral.

Now on the Facebook pages, link the blogs. Link the Dealer web site. Link or post product video. Your Dealership will move to the top on the search engines. This will eliminate the need for purchasing leads, television, radio or newspaper advertising and send so much new business your way that no one will complain about the changes, they will be to busy selling cars. Yes, I think you're ready!

More information? Please feel free to contact Craig at 480-659-5774.