How true is that old saying, “If you do what you always did, you will get what you always got?”

Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars per month, you are not as successful as you can be! Hopefully you already realize this and want to sell 15, 20, even 30 cars per month. But you simply cannot do this by continuing your existing sales process and hoping that something will change magically on its own. Albert Einstein stated the definition of insanity as“Doing the same things over and over and expecting different results,” and you may already feel a little crazy over your low car sales figures. 

While we certainly do not want to abandon the sales strategies that have proven to be successful in your career, it is important to ditch the processes that have not proven themselves to be winners. We can even strive to improve on those processes that work so they can work better and produce more! That is the nature of progress and certainly it has been the driving force of the automobile industry since Henry Ford decided to offer more than just one color in the Model T.

Whatever your position currently is in the automobile industry, there is always room for learning new things and improving your methods.  Dealerships that are struggling will often opt to change their appearance without changing their methods.  That is like putting a new suit on a dead man.  He may look better for the funeral, but he will still be dead. If you want to produce better and more profitable results, then you have to adopt new ideas and methods that are more in tune with the changes that are taking place in today’s car sales world.  Buyers today have changed the way they shop and purchase automobiles.  They shop online and many do their information gathering before ever visiting your Dealership.  They are educated in our auto sales process, therefore they know what to expect from us when they do finally come in looking to make a purchase.

If you want to earn their business you have to respect the modern car search process and find out how to make the adjustments that will make you unique and inspiring to current car buyers to give them what they want.  If you are not willing to do that, they will go elsewhere and you will find your business and your profits shrinking rather than growing.

If you are tired of seeing the same results from your efforts every month the best way to progress and grow is through change.  If it was not for the real need for these things my company would go out of business.  That is a big part of what we do. We monitor the business and buying trends and show you the best way to make the adjustments that will bring you the most success. Fear of change is the enemy of progress.  If you are a Salesperson who is still using pressure and control to sell cars, you need to change. Customers do not want, and never wanted that process, and they expect to be treated with dignity and respect.

Female customers today account for over 65% of the car buying decisions in America.  They are smart and they want to know what they are getting for their money. Do you know how to treat today’s female Customers in a way that makes them want to buy from you?  If not, it is time to learn or miss out on a huge profit margin for your auto dealership.

Change is good and learning to adapt to the changing world is how you stay on top and build a business and a Customer base that will last and grow for years to come.  If you are tired of the same results you been stuck with for a while there is no better time to start then right now and no better place then right where you are today.

Here at David Lewis and Associates, our passion is helping your Dealership thrive. We offer online training videos, in-dealership auto sales programs, and two training centers in NJ and PA to help you grow your business. Contact Mary Mannella today to learn more at 800.374.3314, extension 162 and get all the info you need to make your sales explode!