ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its dealership clients.

"Everyone talks about customer loyalty, and I have found the best way to accomplish that is by focusing on employee loyalty, because when you have happy employees you will always have happy customers," said Mike Esposito, President and CEO of Auto/Mate. "In the same way everyone talks about the importance of customer service; and the way we accomplish that is by pledging to always do the right thing."

Auto/Mate's "We Do Business Differently" initiative reflects its core values:

• Be passionate & enjoy what you do: Designed by Car People, for Car People^TM
• Customer centricity: it's the customer who pays the wages.
• Honesty & integrity: always follow the golden rule.
• Humility: humility is not thinking less of yourself, it's thinking of yourself less.
• Family: we've got your back.
• Loyalty & Commitment: you leave the dance with the girl you brought to the dance.

Another differentiator that Auto/Mate's customers can count on is that a real human being answers every phone call, and the majority of customer support issues are resolved immediately. To expedite the process, Auto/Mate hires only customer service and technical support people with previous dealership work experience.

"A lot of software companies hire kids right out of college to work in technical support; and although they can learn the software, they are not familiar with dealership processes and what their customers are trying to accomplish," said Esposito. "When our customers tell us we're trying to get this number to balance or that report to show something, our support people know exactly what they're trying to do so they can help them through it."

In 2015 Auto/Mate won a "Top Workplaces" award, ranking first among 20 of its peers in the mid-sized business category in the New York capital region. Mike Esposito was also singled out for a special leadership award in the mid-sized business category. It was the fourth consecutive year that Auto/Mate received a "Top Workplaces" award from the Times-Union and WorkplaceDynamics. Auto/Mate has also been voted a "Best Place to Work" five years in a row by the Albany Business Review.

To watch Auto/Mate's "We Do Business Differently" video, click here.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships, typically saving dealers thousands of dollars per month from their current provider. Our Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,100 auto dealers nationwide. Auto/Mate has received the DrivingSales Dealer Satisfaction Award in 2012, 2013, and 2014.

Auto/Mate’s employees have more than 940 years of combined experience working in franchised auto dealerships, the foundation of its “Designed By Car People For Car People^TM” slogan. Auto/Mate is committed to winning its customers’ business each and every month with no long-term contracts and free software upgrades. For more information follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com.