Albany, N.Y. – September 28th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its president and CEO, Mike Esposito, will be presenting a FREE webinar titled "How to Create Customer Loyalty Without a Customer Loyalty Program." The Automotive News webinar is scheduled for Thursday, October 15th, 2015 at 2:00 p.m. EST.

"Many dealers rely on customer service training and loyalty programs to build loyalty, but the fact is your customers will never love your company unless your employees love your company," said Esposito. "The best way for dealers to create long-term, profitable growth is to focus first on employee satisfaction, which will naturally increase customer loyalty. In this webinar I'll be teaching dealers how to create a great place to work that both their employees and customers will love."

Jim Treece, News Editor at Automotive News, will moderate the webinar that covers the following takeaways:

1) The proven correlation between happy employees, loyal customers and higher profits.

2) Why customer satisfaction scores (CSI) have nothing to do with loyalty and the difference between customer satisfaction and customer loyalty.

3) How to create a "great place to work" that will help to attract and retain the best employees

4) What really motivates your employees; it may not be what you think.

5) Track your success; a simple tool that can be used to measure your results.

Auto/Mate recently ranked number one on the "Top Workplaces" list in the mid-size business category for the greater New York capital region. This is the fourth year Auto/Mate has made the list, and in 2015 Mike Esposito also received a special leadership award based on feedback from surveys sent out to thousands of employees. Additionally, Auto/Mate has been voted a "Best Place to Work" five years running by the Albany Business Review.

Learn how to turn your dealership into a "best place to work" to attract the best employees, retain more customers and enjoy higher profits!

Esposito's webinar is FREE for dealership personnel to attend and is scheduled for October 15th, 2015 at 2 p.m. EST. To register, click here. For more information, contact Auto/Mate at 518-371-4331.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships, typically saving dealers thousands of dollars per month from their current provider. Our Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,100 auto dealers nationwide. Auto/Mate has received DrivingSales Dealer Satisfaction Awards in 2012, 2013, and 2014.

Auto/Mate’s employees have more than 940 years of combined experience working in franchised auto dealerships, the foundation of its “Designed By Car People For Car People^TM” slogan. Auto/Mate is committed to winning its customers’ business each and every month with no long-term contracts and free software upgrades. For more information follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com.