ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management and leadership principles proven to increase customer loyalty and generate higher profits, such as focusing on employee happiness and company culture.

"True customer loyalty can't be purchased with a program because it's about the relationships your customers have with your employees," said Mike Esposito, President and CEO of Auto/Mate. "I firmly believe that how happy your employees are directly impacts how loyal your customers are and ultimately how successful your company can be."

The eBook walks dealers through the ten steps needed to improve company culture by focusing on employees first and customers second:

1) Know the difference: loyalty vs. satisfaction

2) Make customer loyalty a priority

3) Define why you are in business

4) Establish your company's core values

5) Inform, empower and reward your employees

6) Become a great place to work

7) Hire the right people

8) Become a leader, not a manager

9) Make decisions for the long term

10) Track and record results

"I've always wondered why there aren't more dealerships listed in local 'best place to work' award programs that are sponsored by Business Journals and by Workplace Dynamics," said Esposito. "Being listed as a great place to work gives companies a natural competitive advantage in terms of how that company is perceived by its customers as well as attracting and retaining top talent."

As an industry-leading DMS provider, Auto/Mate has no customer loyalty programs or products for sale and the free eBook focuses solely on leadership practices. Esposito is passionate about sharing the principles he has learned and implemented as President and CEO of Auto/Mate. Esposito has grown Auto/Mate from a small company with a few dozen employees and 250 dealership clients, to an enterprise with more than 150 employees and 1,100 dealership clients including 187 dealer groups. Nationwide there are over 30,000 users of Auto/Mate's DMS.

Auto/Mate has been recognized as a "Best Places to Work" by the Albany Business Review five years in a row, as a "Top Workplace" by the Albany Times-Union four years in a row, and is the industry's leading DMS vendor in customer satisfaction with a 99.7 percent customer retention rate.

For more information or to download the free eBook "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" visit: http://www.automate.com/resources/ebooks/

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,100 auto dealers nationwide. Auto/Mate received the “Highest Rated DMS of 2012" and the "Highest Rated DMS of 2013" awards in the annual Driving Sales Dealer Satisfaction Awards.

Auto/Mate’s employees have more than 850 years of combined experience working in auto dealerships – the foundation of its “Designed By Car People For Car People^TM” slogan. For more information visit our website, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com

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