AutoCon2012 Workshop - Dealer Compliance in a Digital Age

After reading Mike Myers' excellent post AutoCon Summary and FREE Presentation Download, I thought DealerElite members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:

AutoCon2012 Workshop - Dealer Compliance in a Digital Age

Staying on top of legal compliance and avoiding liability is nothing new for progressive dealers. However, the growth of digital marketing and social media has invited a number of new regulations and challenges for dealers to contend with. Understanding and complying with traditional sales, finance, and advertising regulations may no longer be enough to fully protect your dealership. The FTC, state regulators, and law firms have been blindsiding dealers with unprecedented legal attacks in 2011 and 2012.

In this workshop, we’ll look at actual recent cases and enforcement actions against dealerships and identify the developing trends. We'll also discuss best practices for avoiding these legal pitfalls, increasing customer satisfaction, and protecting your valuable reputation.

Topics include:
Advertising Online
Online reviews
Social Media Legal Considerations
Contests and Sweepstakes
Text Message Marketing
Online Privacy

This is not just a legal review, but a real-world action plan for avoiding legal issues, staying compliant, and creating world-class customer satisfaction in the digital age.

View the presentation HERE

Enjoy!

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Comment by Craig Lockerd on September 26, 2012 at 10:51am: I learn something every time I read something you wrote

Comment by Jim Radogna on September 25, 2012 at 10:02pm: Thanks Craig. It was great having you there!

Comment by Craig Lockerd on September 25, 2012 at 9:36pm: Good stuff Jim,I was glad to be there.

Comment by Jim Radogna on September 23, 2012 at 3:41pm: Thanks Bobby, I always appreciate your support!

Comment by Jim Radogna on September 22, 2012 at 1:56pm: Thanks Doug!

Comment by Doug Davis on September 22, 2012 at 1:38pm: All I can say is WOW! This should be required reading for everyone in the management position at a store. There are some new and shocking areas that I believe most people are not aware.