The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online. 

Philip will be joined by Ron Morrison, the President of iDrove.IT, on Friday, September 12th 2014 at 12 Noon EST to discuss their new consumer centric marketing platform and enhanced inventory module, (VDP),  with Dynamic Market Pricing.  

The iDrove.IT enhanced inventory module is a plug and play Vehicle Display Page, (VDP), that leverages transparency and better user experiences for website visitors. It provides the most favorable impression of your new and used inventory as well as your dealership while answering more of your visitor’s questions to keep them on your site longer and help them make a buying decision.

It includes all that you would expect from a VDP marketing platform but with a more integrated strategy of leveraging 3rd party content including:

• Manufacturer information,
• Edmunds,
• dynamic reviews,
• dynamic market pricing,
• virtual “word of mouth” referrals.

The most unique feature/benefit of iDrove.IT is their use of “Dynamic Market Pricing” to insure that a dealer’s inventory is always competitively priced and presented.  Philip and Ron will discuss this next generation marketing tool and its impact on the way that consumers will shop for a vehicle online in the future.