Automotive Digital Map

The proper implementation of digital marketing is a step by step process that begins with the understanding of how the new digital marketing economy has changed consumer behavior. Dealers must understand that consumers have at their disposal an enormous wealth of informaton that can be researched in a matter of minutes.Mobile devices and smart phones allow customers to do comparative and location based product and service analyzation in minumal time frames Customer satisfaction is no longer driven by things, it's now driven by the customer experience you create in your dealership. Then price is no longer the motivating factor in the decision making process So if the price is not the centerpiece of the purchasing decision just as quality of product and experience improves for the customer, quality of sales and customer loyalty will improve for the dealership. Therefore if the mindset amongst all employees canot shifted from selling and servicing vehicles strictly for profit to selling the customer experience , will continously find being dominated by their competitionwho solely believe that CREATING A WORLD CLASS CUSTOMER EXPERIENCE is the key motivating factor i selling and servicing vehicles.Dealers who successfully control their enviornment and delive a great customer experience will achieve brand dominance in their own market.

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