I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!
And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!
I have been in Automotive Internet Sales for almost 14 years and have to say, that Rob has one of the BEST performances and success that I have EVER seen.
As you can see in the gotomeeting interview, he is simple... he works his plan, he works his pay plan. He does NOT make excuses, he does not take short cuts. On the contrary, he works hard, he works consistently and he works strategically.
The result is:
October 2012, was the BEST month ever for the John Hinderer Honda BDC...
They delivered 142 units out of the Internet Sales Department and MORE than 50% came from 1 BDC Rep!
Any question...?
Please feel free to comment, email or call me.
Lets sell some cars!
Comment
When operating our large Ford store throughout the 90's, the metrics of 50%+ show and 50% close was common at our BDC-center/director and all sales went through/with the sales consultants. It amazes me how many stores still have a BDC integration whereby the associate within the BDC department transacts the sale vs. consultants on the floor abiding by stringent, but, tactful follow-up required by consultants via BDC associates/director. The model is so simple, but the staff in all variable operations must be team oriented, especially, the sales management in support.
This is exactly what I was talking about with my group today. Great Job! Want to move to Illinois and work for me? ;)
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