Comment

Comment by Steve Duff on September 3, 2013 at 12:53pm

They ain't gonna change, lol

Not unless they lose a minimum of half of their dealer base. And I honestly don't see that happening but I could be wrong.

Comment by Michael Hills on September 3, 2013 at 12:14pm

In 90 days your issue will be over and done with. Reject any invoices you receive that you felt were incorrect and pay for the rest. What everyone else needs to deal with for as long as they remain TC clients is the issue of fairness and equitable treatment under the policy. You are right, we can simply terminate and opt out and not care whether the changes are fair and equitable or we can encourage TC to be more reasonable, customer (ie. dealer) centric, and ultimately, better partners.

Comment by Steve Duff on September 3, 2013 at 9:54am

Michael Hills I must disagree with your position that the "how and when" aspects are irrelevant. When you get an invoice for a sale in 60 or 75 days from now that goes back before the announcement of the new policy for which you can't get written off you will then see the relevance.

Whether the policy itself is "fair" or not is really irrelevant because nobody will be holding a gun to your head to keep with them, so the ultimate "fairness" is that you opt out.

Comment by Michael Hills on September 3, 2013 at 8:33am

Michael Timmons, let's change the discussion from how and when you announced the policy to whether it's a fair and equitable policy to claim a commission due on every sale that exists within the dealer's DMS AND also includes a visit to TC's website.  Also, what's the true cost per sale if you include every sale that TrueCar claims they are owed a commission on.  The discussion regarding how TrueCar announced it's new policy is irrelevant at this point.

Comment by Sean V. Bradley on September 3, 2013 at 12:28am

Also, just so we are all on the same page. I wrote this article for the AutoUSA / Automotive Digest Newsletter

http://automotivedigest.com/2013/09/stop-stressing-credits-focus-on... 

This will elaborate on my position. It is not simply Pro- TrueCar. 

Comment by Sean V. Bradley on September 2, 2013 at 10:24pm

Steve, I was with my 9 and half month pregnant wife and my children. I didn't have time to entertain your pureille questions. However, I see that you are posting silly things all over the place. So, here is the response I just left you on ADM...

Steve, Actually I am a CEO of a Multi Million Dollar Internet Sales, Training and Consulting company, Dealer Synergy Inc. I have over 15 years of Internet Sales & BDC experience. I have personally trained over 7,000 Automotive professionals. Not sure what your experience has been working with Internet Departments or BDCs. 

 

To answer your questions:

 

1. The Alpha Dawg Tribe is NOT meant as a credential. My work speaks for itself. However, if you live under a rock and have not heard of me. Then click the link http://dealersynergy.com/reviews/ You will hear from hundreds of Dealer Principals  GMs, OEM reps, Associations, Moderators, Managers and others I have evolved their dealerships, careers etc... The Alpha Dawg Tribe is my friend, Jim Ziegler. I am assuming you have no idea who that is either. 

2. My name is Sean Victor Bradley. The "V" is for Victor

 

3. As for my titles, here you go:

 

* CEO of Dealer Synergy Inc.

* CEO of AutoCreditApproved.com 

* Co- Creator & Chief Moderator of www.internetsales20group.com.com 

* Co- Creator of www.automotiveinternetsales.com 

* President of Automotive Digital Training (www.automotivedigitaltraining.com) 

* Co-owner of Dealer Clarity 

* NSA Member 5+ years Professional Speaker

* Certified Trainer & Facilitator for FranklinCovey www.franklincoveydealersynergy.com 

* Pioneer of Video Search Engine Optimization

* Writer 

* Author 

* Husband 

* Father 

* Multi Millionaire

** I can keep going... Does this answer your question? 

Now, if I may ask a question. Who are you and what have you done for the Automotive Internet Sales Industry? And why are you breaking my balls? 

Comment by Steve Richards on September 2, 2013 at 8:15pm

I've asked a couple of questions about your video on one of the other sites where you posted, but still haven't received any answers. 

1. I am an American history major, but have no recollection of studying the "alpha dog tribe" - where do you people come from and do you have any casinos?

2. You certainly emphasize your middle initial; what does the "V" stand for?

Comment by Michael Timmons on September 2, 2013 at 5:23pm

Alan,

Clarity around billing and disputing sales is something that our dealers have been requesting for quite a while and since TrueCar has never had a formal write-off policy, we needed to provide clear guidelines as soon as possible. We certainly could debate whether 30, 60 or even 90 days notice would have been more appropriate but at the end of the day we needed to get a policy out to our dealers that provided much needed clarity.

Comment by Steve Duff on September 2, 2013 at 4:12pm

Alan, 30 days is insufficient. Needs to be 90.

Here's why... when you cancel, your rep will email you something like what we got which was this (in response to question about how to cancel):

"Just email me with reason your canceling and that you understand our leads are good for 90 days and you might still be billed from older leads"

So it would be more reasonable that since the dealer is on the hook potentially for 90 days, a 90 day notice of change of policy would be appropriate. Am I wrong?

Comment by Al Mosher on September 2, 2013 at 3:22pm

Thank you to both Michaels for posting their thoughts.

Michael Hillis - I think you have hit one of the two issues here right on the head. TrueCar has the right to have a write-off policy and having one does make it easier for dealers to know where the line is drawn. However, drawing the line so that every sale that is in both the dealer's sold list and the TrueCar website visit list gets credited to TrueCar just isn't fair. If some adjustment isn't made to this policy, dealers need to take a close look at what their true ROI is and whether the association with TrueCar is worth the cost.

Michael Timmons - Something you wrote illustrates the other issue here, as I see it. You wrote, "We wanted to be able to effectively communicate the policy to our dealers by prominently displaying it on our dealer portal and following up with phone calls to our dealers who have questions. Unfortunately, Joe Webb received a copy (that wasn't even final yet) and with social media we all know the result. "

Joe published his blog on August 22nd, less than 8 days ago. I don't know how long he had the copy of the policy before that but I can't believe it held it for long. So what you are saying, and please correct me if I am wrong, is that as of just over a week from when the policy was to go into effect you had not finalized it or communicated with your dealers. I, for one, think that for a policy change of this magnitude you (and your dealers) would want at least 30 days to announce the policy and make sure every customer understood what it meant for them. Instead, it sort of feels like you were trying to sneak it in there and hope nobody noticed.

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