Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless.  That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a vehicle.

For many people, their pets are their children. Talk with your automotive marketing agency about a campaign showcasing the pet-friendly aspects of the vehicles, you already have some in place showing the family-friendly side.

Currently, Honda offers a dog-friendly package on the Element crossover. This package includes important features to a dog owner like, easy to clean seat material, storable entry/exit ramp and spill resistant water bowl. Bark Buckle UP, a research team specializing in pet travel safety, gave the Ford Edge pet-safe vehicle of the year. So it would seems imperative that part of the automotive marketing campaign for your dealership focus on these pet aspects as well.


Are you looking for more inventive ways to showcase your auto dealership and revamp your automotive marketing campaign, visit this page to see more information and contact us now.