I use this term alot with my managers and salespeople...I have this on my wall in my office!

I use this as a way to remind the guys that each and every person on our team has to want to be the absolute best at thier craft!

As managers we have this desire to coach things like Negotiating, or closing, or product knowledge...Now i am all about making sure these tools are covered! But when you look at the truely successful sports franchises or players you always here these terms...Winning Culture or this player has the intangibles, cerebral, student of the game...they do all the little things that it takes to be GREAT!

In our business these things are:

Eye Contact

Confidence

Listening skills

Communication skills

Body language

Voice inflection

Not to get rattled when they get a tough customer

My customers always comment on the little things the guys do that made the experience something special, they don't sell scared, they are confident, and execute with  confidence and desire to be the best!

Sometimes we try to eat the pie all in one bite instead of taking the time to teach the little things that might just take an average guy and turn him into something great!

Have a Great Day...and Sell a Bunch!