Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further   solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.

With twenty years of experience in the automotive industry, Mr. Kalfus joined Black Book in June, 2012, where he began his tenure as Vice President of Automotive Licensing. Mr. Kalfus will remain responsible for overseeing the national sales team focused on licensing Black Book data to automotive OEM’s, Auctions, VAR’s, and marketing companies. He also leads the Black Book Lender Solutions team that supports automotive lenders, finance customers, banks, credit unions and title lenders.

“The expansion of Jared’s leadership role is a strategic decision that provides stronger integration of resources for Black Book’s automotive dealership customers,” said Tom Cross, President of Black Book. “Black Book’s innovative data-driven solutions reach every corner of today’s automotive channel. Jared will leverage his expertise in sophisticated data platforms to lead our sales teams focused on offering customers a new level of profit potential, particularly at the automotive dealership level.”

A leading pioneer of the online lead-generation industry for automotive, Activator develops and markets innovative web-based and mobile-friendly products to help thousands of dealers convert more digital automotive shoppers into satisfied customers.

“Today, auto dealers and sales professionals rely on data-driven, web-based tools and resources to identify and convert quality online customer leads,” added Mike McFall, President of Black Book’s Activator Division. “With the vast majority of automotive shoppers beginning their vehicle research process online, Jared’s end-to-end sales leadership skills will help effectively communicate the value of our services and better position our products among thousands of Black Book Activator dealerships throughout the country.”

Mr. Kalfus holds a Bachelor’s Degree in Mass Communications from the University of South Florida and resides in the Atlanta suburbs with his wife and son.

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland.