Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new inventory recommendation solution named Black Book Cherry. Available on desktop or mobile, Black Book Cherry helps personalize dealers’ inventory discovery by automatically identifying the most desirable vehicles at auction, appropriately known as “cherries”.

Timely and efficient local auction research helps dealers gain a significant competitive edge by allowing them to spend less time trawling auction run lists and more time evaluating profitable vehicles. Available to all Black Book Digital mobile application subscribers, Black Book Cherry uses individual subscriber’s previous inventory preferences and behavior to filter run lists according to the dealer’s needs. It is auction agnostic and works nationally.

Additional functionality allows users to “like” a vehicle, label it as a cherry, “dislike” a vehicle, or “share” a vehicle with a colleague or customer. As a result of continued use, the app becomes more intuitive and  smarter with time as the users’ preferences develop.

Users are  notified of new vehicles entering the marketplace , and at a glance, see the most exciting auctions and must-have inventory.

“I spend too much time searching for the right inventory and Cherry helps me find specific vehicles much faster,” said Cedrick Ferguson, F1 Motorsports. “It’s a great asset and useful for both dealerships and wholesalers.”

“Most dealers spend hours each week reviewing auction run lists, trying to find the right car at the right price,” said Kyle Luck, Senior Product Manager at Black Book. “Without configuration, Black Book Cherry immediately adds value and intelligently connects automotive professionals with their ideal inventory.  It’s automatic and it is fun too.”

With each subscription to Black Book Digital, users gain access to industry leading valuations, History Adjusted Valuations, and the new inventory discovery solution, Black Book Cherry. For more information, call 800-554-1026 or visit www.blackbook.com/cherry.

About Black Book

Black Book® is best known in the automotive industry for providing timely, independent and precise vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.