I just joined the Book of the Week Club here on dealerelite. There are only 5 members. Well, 6, now that I've joined. I noticed a couple of things.

This site is populated by members that virtually all promote continuing education for others and presumably believe the same holds true for ourselves. Apparently not when it comes to the Book of the Week Club. Todd Des Marais has done us all a service by attempting to start a group where members could recommend relevant materials worthy our consideration.

If I hadn't joined the full membership could be counted on one hand. The group was formed in January. Over 4 months ago.

I have had the experience of reading several life changing books. One that stands out over all the others is a book and author you've likely never heard of. His name is Elmer Wheeler and his biggest selling book "Tested Sentences that Sell" is the largest selling on book on sales ever written. He made the best sellers list in a time when that was a major accomplishment. He gave one speech six thousand times to over one million sales people. One pamphlet he wrote had seven million copies  sold.

Elmer Wheeler influenced and impacted the greats that followed him. People such as J. Douglas Edwards and in our specific niche, Jackie Cooper. I have recordings of all three of these guys. Elmer creates the concept, J. Douglas Edwards quotes Elmer delivering the process, Jackie Cooper describes J. Douglas Edwards as the greatest salesman he ever studied and then quotes J. Douglas quoting Elmer.

I'd like to recommend everyone read "Tested Sentences That Sell". A copy of the book in pdf format can be had for free at www.elmerwheeler.net get while it's still free.

Mike Stoner

www.theshopperstopper.com