BREAKING NEWS - NADA Ford Dealer Meeting Summary

Summary NADA Ford Franchise Dealer meeting
February 5, 2012

Average Ford Dealer Net Profit in 2011 was $642,000
- Up 34 percent from 2010
2011 Ford Market Share 13.4 percent in 2011
New "My Ford Touch" coming in Spring and will be in all New 2013 vehicles
Ford is going to web based ordering system by year end
Ford continues to focus on making Ford Cars Best of the Best
Ford Credit: "Contract Volume"
- Red Carpet lease's in 2011 were up 77 percent in 2011
- New retail contracts up 17 percent
- Ford Credit committed to supporting Higher Loyalty and to Manage Trade Cycles

Ford Inventory:

CPO:

Ford has enhanced the CP0 program with better warranty, training and marketing. There is a dedicated team focused only on this program

Ford announces Ford Assistance Program:

Product:

Ford to offer iPad application in Ford showrooms by Spring:
the Ford Showcase Application

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Comment

Comment by Troy Spring on February 11, 2012 at 10:45am: Just really great stuff. Rick, I also have a few Ford Dealers that I feel are very optimistic. It is fun to see it have so much momentum.

Comment by Rick Burton on February 8, 2012 at 11:14pm: I find it interesting as a Service Department Consultant that most of my clients right now are Ford Dealerships.

I believe as dealers they feel better about now and the future...............is this true?......those of you Dealers?

Comment by Tim Byrd on February 6, 2012 at 10:39am: It's hard to beat great leadership. Good job Ford!!

Comment by Bill Gasson on February 5, 2012 at 5:40pm: I am a Ford fan myself , having run a ford store for several years. Their truck line is superior, the car's haven't turned the corner yet, I also respect the fact that they didn't take any bail out. However the Import's , Honda , Toyota and Nissan are heavily gaining market share ?

Comment by Noel Walsh on February 5, 2012 at 4:34pm: I have to say I love being with Ford. After coming from a Ford family, driving the product my whole life, and selling the product the last 12 years hands down they are the best. You still have to love the fact they are an American company, and we get to decide who our CEO is, and we didn't take the bail out. How can you get any better than that?