Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization.

Many dealers have a few sales professionals that really get it; “Build it and they will come” concept. 

I believe the old school way of marketing is the best way to create trust and loyalty.  The result is repeat and referral business that pays big dividends for the long haul. The current generation coming into workforce were born with an electronic device in their hand, may need a bit more convincing of the impact of personalization.


Hopefully you are already doing this to some degree, yet imagine every salesperson...

READ MORE