CallSource will present “Fine Tune Your Fixed Ops Phone Skills: Inbound Call Handling Secrets Revealed,” based on original research, at the DrivingSales Presidents Club in
New York City March 31-April 1, 2015

Westlake Village, Calif. and Salt Lake City, UT - March 19, 2015 - CallSource, the U.S. leader in call tracking, management and training, has been selected as a finalist for the 2015 DrivingSales Most Valuable Insight Award, which was created to foster the spirit of progress and thought leadership in the auto industry. 

Applicants were asked to provide an insight, based on comprehensive original research, which can provide significant value to dealership executives. CallSource was selected as one of four finalists from a competitive field of submissions and will present “Fine Tune Your Fixed Ops Phone Skills: Inbound Call Handling Secrets Revealed” as part of the Most Valuable Insight Competition at the 2015 DrivingSales Presidents Club event, held at the Grand Hyatt in New York City on March 31- April 1, 2015.

“Thanks to the proliferation of smartphones, phone calls are on the rise to all businesses, dealer service departments included,” said Andrew Price, President of CallSource Automotive. “Mobile search is expected to generate 73 billion calls in 2018, up from 30 billion in 2013[1] – capturing and converting these leads is paramount to the Fixed Ops bottom line, and our insight aims to show dealers the best practices for insuring that call handlers set more service appointments and, in turn, generate more revenue.”

In an extensive study of 2,400 actual service department prospect calls, CallSource evaluated them based on over twenty critical call handling standards to establish which behaviors will set service appointments. Specific behaviors and phrases were determined to increase a call handlers’ call-to-appointment ratio. This presentation will reveal both the subtle and not so subtle ways service personnel can increase appointment settings on increased inbound service calls dealerships are receiving.

“This year’s DrivingSales Most Valuable Insight presentations are destined to get our industry talking about key areas for process innovation and improvement.  Each is based on deep research and promises to help our dealer attendees increase profits and build for the future,” said DrivingSales Founder and CEO Jared Hamilton. “Congratulations to CallSource for offering original thinking and an insight so valuable that our dealer panel has selected it to be presented to hundreds of their peers. We look forward to learning more about fine tuning Fixed Ops phone skills in New York in April.”

The DrivingSales Most Valuable Insight finalists were exclusively chosen from online applicants by top decision-makers from innovative dealerships across the US.  The Dealer Panel based their decisions on the following criteria:

• Insight usefulness & applicability to a dealership/group
• Topic relevancy to a Dealer Principal or GM
• Magnitude of results or impact of the insight to a dealership/group
• Insight originality

Each finalist company will have the opportunity to present its insight onstage at the 2015 DrivingSales Presidents Club. The presentation includes a Q&A with a panel of dealer judges who will score each insight.  The finalist company determined to have the Most Valuable Insight will have the opportunity to present findings in more detail at the 2015 DrivingSales Executive Summit in October.

The Most Valuable Insight Competition is part of a high-level line-up at the DrivingSales Presidents Club that includes Sonic Automotive’s CMO Rachel Richards and special guest former leader of Navy Seal Team Six. Visit www.drivingsalespresidentsclub.com for more information and to register for the event.

For more information about the DrivingSales Most Valuable Insight Competition, go to www.drivingsalespresidentsclub.com/competition/.

About CallSource

For over 25 years, CallSource’s award-winning solutions have helped businesses track, analyze and improve incoming call performance. In addition to tracking over one billion calls since inception, CallSource delivers marketing insight, including cost-per-lead analysis and sales conversion percentages, training and coaching solutions to improve phone skills, and tools that enable businesses to recapture mishandled calls. Based in Westlake Village, Calif., CallSource recently received a patent for its Sales Profit Management (SPM) system, which combines the actionable data of its call analytics, performance analysis, advisory services, and online training/coaching from seasoned sales professionals. CallSource serves multiple industries including automotive, home services, media, and healthcare, as well as numerous Franchise businesses. Visit callsource.com.

About The DrivingSales Presidents Club

Held annually on the east coast, The DrivingSales Presidents Club offers dealer principals a place where they can access the right, relevant information to lead their dealerships – profit-building information filtered through those who understand it best: innovative leaders from inside and outside the industry who have built great business strategies; progressive dealerships who are making a difference on the ground, and the forward-thinking general managers and dealership principals who not only know what information matters, but how it matters. The event, which is dealer-designed to cover the topics most relevant to the challenges of dealership leadership today, also emphasizes peer interaction and idea-sharing forums. Discussions and presentations focus on the three foundational assets of successful dealership operations, Capital, Brand and People and the event includes The Most Valuable Insight competition.

CallSource Media Relations: 

Cassandra Cavanah (cassandra@mwebbcom.com), mWEBB Communications, (818) 397-4630

DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340
Crystal Hartwell (crystal@mwebbcom.com), mWEBB Communications, 714.987.1016