Santa Monica, CA -- January 20, 2016 – Cars Registry, a joint venture between XYZ and Uniregistry, today announced public availability of its domains ending in .Cars, .Car, and .Auto. Dealerships, manufacturers, and all other businesses can now register auto-specific domains on a first-come, first-served basis.

The global launch of .Cars, .Car, and .Auto follows a successful Early Access Period, where domains like V.Auto, AppleFord.Cars, Cox.Auto, and Exotic.Cars were registered. Manufacturer registrations include Lamborghini.Cars, Infiniti.Cars, Genesis.Auto, and Toyota.Auto. Domains like Michelin.Auto, BFGoodrich.Auto, and StateFarm.Cars were also secured by automotive businesses. Industry newcomers, including Apple.Car, GoogleX.Cars, and Alibaba.Auto, have also registered.

Auto-specific domain names give businesses an opportunity to establish themselves as industry leaders by securing short, geographic, and keyword domains like 1.Car, LA.Auto, and Hybrid.Cars for a standard fee.

“Businesses can now truly expand their reach. A Florida-based dealer group could dominate its market by showcasing its inventory on web addresses like Orlando.Cars, FL.Car, JAX.Cars, and Miami.Auto,” said Mike Ambrose, COO of Cars Registry.

Several automotive businesses have already begun using the new domains to stand out from their competition. Scholfield launched its new portal on Wichita.Cars, while STL Motorcars has rebranded to STL.Cars. STL.Cars is already a top search result for terms like “St Louis Bentley” and “STL exotics.”

Businesses registering a .Cars, .Car, or .Auto domain are also eligible to have their website migrated to their new domain at no cost: “The transition from STLMotorcars.com to STL.Cars by the Cars Registry white-glove team was extremely simple, and enabled us to maintain our search engine ranking, SEO, and emails in the process,” said dealership principal Graham Hill.

To register .Cars, .Car, and .Auto domains, visit www.Go.Cars or authorized retailers like GoDaddy.Cars, NetworkSolutions.Cars, Uniregistry.Cars, and Name.com.

About Cars Registry Limited

Cars Registry Limited is the registry operator for .Cars, .Car, and .Auto. Founded in 2015 by domain industry leaders XYZ and Uniregistry, the company provides Internet naming options for the automotive industry.

Media Relations:

Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com

Cassandra Cavanah, mWEBB Communications, (818) 397-4630, cassandra@mwebbcom.com