Century Interactive call tracking announces a partnership and reporting integration with VinSolutions.

Century Interactive, a leader in call tracking solutions and phone call analytics, and VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and Internet lead management (ILM) for the automotive industry, announced Thursday a partnership and reporting integration. The partnership empowers users on the VinSolutions CRM platform to optimize inbound and outbound calling efforts by means of the widely effective click-to-call feature.

With the new click-to-call functionality, automotive dealers will now be able to make phone calls directly out of their CRM. Using the simple one-click call feature, calls will be initiated through VinSolutions, recorded for tracking through Century Interactive and then placed back into the dealership’s CRM for remote access and review. This feature allows users to optimize call conversions and follow up on missed sales opportunities in a quick and timely manner.

The new Century Interactive – VinSolutions integration connects sales opportunities and phone call conversions in the most actionable way possible for automotive dealers. Tracking and optimizing on phone calls is no longer “optional” for auto dealers looking to stay ahead of the competition. With the Century Interactive – VinSolutions partnership, automotive dealerships can now automatically and more efficiently connect with potential customers, and log sales calls in a centralized location for true sales management purposes.

True outbound click-to-call functionality is a rare and powerful tool in automotive CRMs. Century Interactive is the clear leader in that technology. This new integration with VinSolutions affords auto dealers greater call functionality, and allows VinSolutions users to take full advantage of the features on the automotive suite’s platform.

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