Auto Remarketing list honors outstanding leaders under 40 whose innovations are making an impact; Bockius recognized for role in launching CarStory Market Reports which use big data to tell every used car’s unique story.
Austin, Texas – September 10, 2015 – Chad Bockius, Chief Marketing Officer of CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, has been named Auto Remarketing Magazine’s “40 Under 40” list which recognizes outstanding leaders under 40 in the auto remarketing industry. Bockius is also scheduled to present a CPO Workshop with Volkswagen’s Michael Ashton at the upcoming CPO Forum on November 16th, outlining how CarStory Market Reports help dealers better merchandise CPO vehicles online.
“The industry is full of people under 40 who are making waves and taking leadership positions in the used car business,” said Joe Overby, Editor, Auto Remarketing. “We thought it time to recognize their unique contribution to the industry.”
Bockius was selected for his key role is developing and launching CarStory Market Reports, which are powered by big data company, Vast, and synthesize over four million real-time used vehicle listings with data from over eight million searches a week to produce unique insights that help move consumers from online shoppers to on-the-lot buyers. By uncovering facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy.
Bockius told Auto Remarketing: “About a year ago, we set out to prove that you can use ‘big data’ to help dealership merchandise their cars more effectively – and we’re now on track to having well over 8,000 dealers deploy our CarStory Market Reports in less than a year.”
About CarStory
CarStory is the industry’s largest provider of search and inventory data and analytics on used vehicle pricing and preferences. CarStory Market Reports are powered by Vast and synthesize over four million real-time used vehicle listings with data from over eight million searches a week to produce unique insights that help move consumers from online shoppers to on-the-lot buyers. By uncovering facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy. A merchandising tool and lead source for websites, CarStory Market Reports are free to auto dealers. Learn more at www.carstory.com.
CarStory Contact:
Cassandra Cavanah
mWEBB Communications
818.397.4630
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