Before the most recent explosion of internet marketing and technology advancements, car dealers would rely solely on referrals and word of mouth. Then, as the internet grew, online auto sales leads were born and changed the way business development worked. Many dealerships made the costly decision to create an internet department to handle these leads. Others paid their salespeople premium salary to work the leads when they weren't in the showroom selling cars.

Regardless of who worked the auto sales leads, the quality of them was questionable. To this day, auto sales leads providers get requests each month to credit bad or invalid leads. With all of the people who were saying that they never submitted an inquiry or were never on the website in question, it's no wonder the bad or invalid lead count became so overwhelming. Before it even was introduced, surely dealers thought ‘if only there was a way to be sure these people submitted applications. If only we could somehow direct them to our site so that we know they're interested."

What they were describing wasn't myth; it was what would become known as live chat, or more simply; chat for car dealer websites. With a function for chat for car dealer websites, you are creating your own high quality auto sales leads because you omit that factor of ‘Oh, I wasn't looking for a car!' Why else would people be on your dealer website other than to look at cars?

Success of a dealer website is often measured by how many hits or visits are received. Another indicating factor is the amount of time that a visitor stays on your site. Consider this: What if you had thousands of hits per month but no sales from those hits? What if people were staying on your website for an average of 5 minutes, but no one was there to interact with them? This is where chat for car dealer websites really makes a difference.

Live chat not only captures visitors, but it also engages them in a conversation. With chat for car dealer websites, your auto sales leads will become of better quality and yield you more sales. Why? Because you're turning your plain old dealer website into an online internet car showroom. Not only are you featuring your vehicles, but you have someone available to answer questions, set appointments, and do everything but sell the car online!

What good are auto sales leads when they aren't profitable? The most important number in your statistics isn't how many leads you get but how many of those leads are you converting into car sales.

Bottom line: people are on your website because they're interested. Having a dealer website without a function of chat for car dealer websites is like throwing money away. Your external marketing efforts will surely bring traffic to your site, but you have to engage those people; make them want to stay; give them good service, in order to capitalize on all of the good that a website can bring.

Not having a chat function on your website is like having a dealership with no salesmen; empty, useless, and a waste of money.