There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.

It is politically correct to keep religion away from business. We are part of the all-inclusive society where differences are ignored and disagreements are frowned upon. As a result, it’s hard for those of faith to operate their business with their faith as the guiding force.

One of the reasons that I came to the Automotive Super Conference was the title of this particular conference: “How To Run Your Dealership By The Book”. Clearly, this is different than any other automotive conference out there (and there are many – I’ll be speaking at two more next week). There are like-minded people here. The presentations are focused. The attendees are open to hear what is going to be said. It’s a real honor to be here.

With that said, it brings to mind the question that I often get asked, “How does one express their faith online and particularly in social media when it isn’t accepted?”

It’s an unfair question. The reality is that acceptance should not be the goal in social media. If that’s your goal as an individual, this is probably the wrong venue. If it’s your goal from a business perspective, that’s a different story. Is it possible to offend people by expressing religious views as a business? Yes. Is it worthwhile? To me, the answer is yes, but it’s not my place to tell others whether it’s for them or not. I’m comfortable with it. I crave it, actually.

The real question is, “Are you comfortable with it?” It sounds like a simple cop out. It is. While I would love to say that every business should be open about their beliefs, I know that’s not realistic. I can only encourage it. Otherwise, I encourage you to ask me questions about how to do it with your business. More importantly, I encourage you to pray. If you really want the answer, any answer, it’s always best to go to the source.