Veteran sales leader of industry's most successful auto technology companies heads DMEa dealership sales efforts

DAYTONA BEACH, Fla., Nov. 16, 2011 -- DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that Chris Case has joined the company as Vice President of Sales. A veteran sales leader with over 20 years experience driving growth for some of the auto industry's most successful technology providers, Case is charged with expanding the scope of dealerships who are using the company's innovative customer retention, loyalty, and database management products, as well as developing its direct-to-dealership sales team to generate increased product demand.

"A rapidly changing market driven, in part, by a difficult economy, extended ownership cycles and the continuing evolution of new media, continues to compel dealerships to seek out technology-based loyalty and retention programs that cost-effectively maintain their current customer base, while also targeting new high value customers," said Mike Walther, president and CEO of DMEautomotive.  "Chris' track record of dramatically improving sales performance and his understanding of the needs and challenges facing auto retailers will be a tremendous asset."

DMEautomotive provides turnkey marketing for automobile dealers and aftermarket franchises nationwide, using cutting-edge science in order to increase marketing lift, customer conversion and retention. DMEa consolidates multiple programs and marketing efforts, thereby increasing ROI and reducing marketing cost.

"DMEa is an exciting company that truly understands how automotive consumers behave and how to use that information to help dealerships drive customer loyalty, retention and increased service participation," said Case. "The biggest and most innovative automotive organizations in the industry are already benefitting from DMEa's cutting-edge products and I look forward to expanding this benefit to thousands more dealerships across the country."

Case brings over 20 years of sales management and field sales experience in the automotive retail technology industry and a successful track record of driving revenue and customer growth. Prior to joining DMEa, Case was Sales Director (East) for the DMS division of DealerTrack whose revenue increased significantly during his tenure. As National Sales Director at JMsolutions (a division of JM Family Enterprises), Case had primary responsibility for the AAX Inventory Management product line, contributing to an increase in both its customer and billed revenue base. Prior to that, Case spent over 12 years at The Reynolds and Reynolds Company in sales management and direct sales positions where he consistently exceeded yearly goals and helped grow revenue. Case is a graduate of Michigan State University.  

About DMEautomotive

DMEautomotive is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the biggest and most innovative automotive organizations, from vehicle manufacturers to automobile dealerships - including AutoNation, Lithia Automotive, MileOne, Larry H. Miller and the Van Tuyl Automotive Group - to many of the largest aftermarket companies in the U.S.  DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it!  The DMEa product suite includes data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics via the Red Rocket Portal; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.