Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.

Chicago is the first stop in the seven city tour planned for 2011. The Chicago conference starts on Saturday June 11th at 3:00 pm and continues for a full day or workshops and exhibits on Sunday June 12th.

The PCG Pit Stop Conferences are organized by PCG Digital Marketing named the Highest Rated Internet Trainer by DrivingSales.com from dealer satisfaction surveys.

About Christy Roman

With a background in advertising sales and management including a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to the Internet.

Her past roles include: media buying and ad agency business development; sales and management for newspaper and cable ad sales; participating in a pilot program with AOL Time-Warner to regionally cross-sell cable, magazine and online media; developing and piloting the “Partnership Program” dealer initiative at AutoTrader.com; and consulting for television stations to help them develop online revenue streams.

Her current company, Now Marketplace, Inc., is a one-stop shop for dealers and local businesses wanting to maximize the Internet as advertising. Her company was recently chosen to participate as part of the University of Central Florida Business/Technology Incubator, which is partnered with multiple cities in Central Florida and is one of the premier business incubators in the country.

Advertising Workshop Synopsis

How do you efficiently reach customers in the market now? All dealers understand that consumer trends have drastically shifted online, but a majority of dealer advertising continues to be heavily spent on traditional, increasingly less effective media choices.

Additionally, most dealerships do not put those advertising messages anywhere on their web sites or other online advertising efforts to create synergy across all the media platforms. Do you understand that everything about the Internet is advertising, up to and including your CRM templates?

Is it possible that certain types of traditional media could be significantly cut back if dealership advertising messages were much more adequately presented online? Are there simple, inexpensive things you can do to your web site that will significantly increase the leads you receive?

In this session, you will become armed with knowledge that will help you understand the different online marketing options and how to evaluate them. You will learn how you can make your online presence the most dominating, targeted, powerful advertising your dealership has ever done!

• Why your web site is the most important advertising tool ever created, and how you can enhance your online advertising presence, thereby increasing quantifiable leads substantially.
• How Internet marketing must become the focal point of the overall dealership advertising strategy – not only to create synergy between offline and online advertising, but mainly because with the shift in consumer behavior heavily skewed online, the Internet ad budget should be the first and largest advertising expense in your store.
• What online advertising sources are best, how you can measure them, and why you may be able to drastically cut back on more expensive, much less effective media choices like print, television and radio.
• Why the templates coming out of your CRM must be included as part of your advertising efforts, and how to effectively communicate with existing customers.
• What data you have available to you, that can help you make sound advertising decisions

Take A Plane, Train, or Car To Chicago

Chicago is a popular destination for conferences since airfare in inexpensive and ample flights can accommodate any travel schedule. Last minute airfare to Chicago from popular hubs like Los Angeles, Denver, or Newark still are reasonable at approximately $400 for a round trip ticket.

Dealers looking to get the strategic advantage on their competitors need to train their team on the latest advertising, marketing, and operations strategies.

The PCG Pit Stop Conferences attract the top teachers, speakers, and educators that are willing to share their proven tactical training for all key executives in the dealership.

Register Today For An Upcoming Conference

Dealers can register for any of the seven Pit stop Conferences by visiting: http://www.pcgpitstop.com/registration/.

In addition to Christy, workshop and conference speakers include Joe Webb, Glenn Pasch, Keith Shetterly, Scott Falcone, Christine Rochelle, Paul Potratz, David Page, Eric Schmitz, AJ Le Blanc, Brad Whisenhunt, Ryan Lucia, and Brian Pasch.