Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, recently released: An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more Be-Backs. The new eBook is a best practices guide for auto dealers, covering CRM strategies for selling unsold customers. It reveals how to get these unsold customers back into the dealership and close the sale.

The new eBook provides best practices strategies to help auto dealers use their CRM tools to:

• Increase sales to showroom traffic by 50% or more by identifying and overcoming 'real' customer objections vs. false excuses.
• Create a showroom process which will consistently increase sales to be-backs, repeats, and referrals every month, for higher gross and higher CSI.
• Increase accountability in your dealership which will insure process improvement on your showroom floor, resulting in additional sales.

Finally, the eBook reveals what research with thousands of car buyers from dealerships across the US has found are the real reasons they leave a dealership unsold – and how dealers can leverage this insightful information to improve internal processes, so fewer shoppers walk on you in the future.

To quote Bruce Glasscock, General Manager/Owner of Spring Chrysler Jeep Dodge, "We used to sell 70 units per month. Now we are selling over 400 and have sold as many as 700 in a single month. The information we get from the Unsold Interviews is truly the magic ingredient that allows us to know more about each customer we are working, get more of them back in, and close more deals."

The book can be downloaded at:http://www.car-research.com/auto-dealers-guide.pdf